Audience report · Visitors to motus9.com
The typical visitor is an operations or finance leader, is 36–50, has 20+ years of experience and earns $100K–$250K.
People
Senior, well paid and mostly male: nearly two-thirds are 36–50, seven in ten have more than 20 years of experience, over 90% earn $100K or more, and more than a quarter earn over $250K.
Gender
Gender
Age
Age Share of audience
Years of experience
Years of Experience
Salary
Salary
Work & education
Operators and money people: operations and finance roles make up over half the audience, with CEOs and other C-suite titles close behind. Financial services is the top industry by a wide margin. Strategic planning, management and leadership lead their skills, and accounting and finance are the most common majors.
Job roles
Job Roles Share of audience
Employer industries
Employer Industries
Skills listed on profiles
Skills Share listing each skill (people list several)
Highest degree
Education Degree Types
Degrees held
Education Degrees
Majors
Education Majors
Schools attended
Schools Wharton and Harvard Business School lead, but no single school tops 1.5%
Places
The whole audience is in the United States. New York and California are nearly tied at the top, followed by Texas and Florida. New York City alone accounts for more than 8%.
Share of audience by state
State Country 100% United States
Top cities
City
Websites & press
The sites this audience visits most relative to everyone else. Startup and capital sources (Techstars, a16z, PE Hub, Axial) sit alongside finance and people-leadership hubs (CFO.com, SHRM, ATD). EOS Worldwide and Vistage, both near the top, are peer-advisory and operating-system brands that compete with Motus9 for the same buyer.
Affinity vs. monthly traffic
Websites Each dot is a site; larger dots have higher domain authority. Gold dots are hidden gems.
Top-left is the sweet spot: high affinity, small enough to partner with or pitch.
Top 25 websites by affinity
Websites
Hidden-gem websites
Websites Hidden Gems All 17
All websites
Websites 250 sites — search, sort, or filter to gems
Top press outlets by affinity
Press
All press outlets
Press 122 outlets
Brands & search
What they care about, search for and ask AI tools about: raising capital, first and foremost. Startup financing, funding stages, seed rounds and government grants dominate.
Brands they follow
Brands 50 brands, grouped by category, led by Y Combinator, Techstars and Carta
AI prompt topics
AI Prompt Topics What this audience asks AI assistants about
Top search keywords
Search Keywords 20 highest-affinity keywords, bars show monthly searches
All search keywords
Search Keywords 162 keywords
Words in their social bios
Bio Keywords How this audience describes itself: chief, officer, executive, operating
Channels
Where this audience spends time online, compared with the average US user. YouTube reaches the most people, but LinkedIn is where they over-index among the big networks. Slack (2× the US rate) and Substack (+61%) punch above their size. On search and AI, claude.ai stands out: almost a third of this audience uses it, about six times the US rate.
Social networks: this audience vs. all US users
Social Networks Share who use each network
Search & AI apps: this audience vs. all US users
Search | AI Apps Top 12 by audience usage
Biggest over-indexes on search & AI
Search | AI Apps % more likely than the average US user, with share of audience in brackets
Accounts & creators
Specific voices this audience follows: candidates for partnerships, guest spots and outreach. The big accounts are VCs and founders. The hidden gems lean toward leadership, HR and people-ops voices.
Top social accounts
Social Highest-affinity accounts overall, led by 500 Global, Reid Hoffman and Sequoia
Top hidden-gem social accounts
Social Hidden Gems Smaller accounts this audience follows far more than average
All social accounts
Social 250 accounts
All hidden-gem social accounts
Social Hidden Gems 250 accounts
YouTube channels
YouTube Top by affinity
Subreddits
SubReddits Top by affinity
All YouTube channels
YouTube 88 channels
All subreddits
SubReddits 211 communities
Podcasts
Podcasts 40 shows